Saturday, February 2, 2019
Analysis of the Coca-Cola Company Essay -- Business Management Soft Dr
abstract of the Coca-Cola CompanyThe Coca-Cola Company is the worlds booster cable manufacturer, marketer and distributor of soft- salute concentrates and syrups.The Coca-Cola Company is the worlds leading manufacturer, marketer anddistributor of soft-drink concentrates and syrups. The Company marketsmany of the worlds top soft drink brands, including Coca-Cola, DietCoke, Sprite and Fanta. Through the worlds largest and closely pervasivedistribution system, consumers in nearly 200 countries enjoy theCompanys products at a rate of more than than one billion serving a day.On May 8, 1886, druggist John Stith Pemberton stirred up fragrantcaramel-coloured syrup in a three legged brass kettle. He carried ajug of his bran-new formulation to the Jacobss Pharmacy, Atlanta. On thefollowing day, the new product debuted as a soda fountain drink forfive cents a glass. By throw or by design, carbonated water wasmixed with the syrup which has created the worlds most popular drink.Pembertons partner suggested the name Coca-cola and penned thenow-famous trademark in his unique, flowing script. Averages of ninerdrinks were sold per day after the advertisement.Pemberton died in 1886 and Asa Candler began to purchase theoutstanding shares of Coca-Cola.In 1893, Coca-Cola was registered in the United States and thenfurther investment was put it to open the business.To handle the enormous scope of its business, the Coca-Cola Companyhas divided into six run units Middle and Far East themes,Europe, The Latin America Group, The North America, The Africa Groupand The Minute Maid Company. The head Quarter is in the United States.Methods of question I pull up stakes useThe method of research which I pass on use is the secondary research,i.e. I have take oned The Coca-Cola Company to send me their score andannual reports. I will also call The Coca-Cola Company piece to asksome details, I will also use ask them some relevant questions(questionnaire method), interview the pe ople on the high bridle-path andwill do some research over the Internet. From those sources I am goingto finish my all other tasks.Task One E1They fibre of businesses1. Private and Public enterprise2. Limited Liability3. FranchisingI will define each type of business with some advantages anddisadvantages. For The Coca-Cola Company ... ...in retentivity the wheels of the business.The maintenances of the company equipments etc. They also acts as ahelp back of the company, this means if there is any enquiry by the guests, the customers will crime syndicate the helpdesk support and complainabout the products or any data that the customers need will beprovided by the this department. About the complains, these complainswill be transfer to the research and reading department to makethe product demote or to fix the problem the consumer having.These departments are the most important department of The Coca-ColaCompany because they helps the company to meets the objectives of TheCo ca-Cola Company i.e. surviving, customer satisfaction and make moreprofits. As I said that the help desk department satisfy the customerby providing the information they needs and taking the complains andpassing to the research and development departments who improves theproducts. The marketing departments are responsible for marketing theproducts and advertising the products and promoting the products.If all these departments discharge their duty firmly then the objectivesof The Coca-Cola Company will meets.
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