Strategic Management

BB T s billing StatementTo drop the existence a damp away place to live by : helping our clientsachieve economicalal mastery and monetary security creatinga place where our employees arsehole encounter , age and befulfilled in their construct making the communities in whichwe work bankrupt places to be and thereby : optimizing thelong-term reward to our shareholders , while providing asafe and salutary cloakmentPositive AspectBB T s missionary post statement has ane main plausive orientate , the image it portrays . It portrays to the public the image it wants them to have of avocation organization , which is one of caring for and bettering communities around them and providing good work environments for their employees . The mission portrays management loyalty to shareholders that they desire for their prof itability in return on their secure investments with an underlying implication that they strive for this economic succeeder for them .

The management philosophy should always portray the business in a favorable public image and leave alone rewards for those who invest time and money in products and services , which overwhelm clients investors , and employees (Pearce-Robinson , 2009Negative AspectContrary to the positive image it portrays , the mission statement is amorally flawed in other aspects . First of all , it does not lay a specific product other than economic achievement and financial freedom Secondly , the p ositive image project can be taken as a nu! merate of platitudes , with the closely grandiose statement of all being to make the world a better place to live . They call no specifics and no details Mission statements are encompassing , hardly they do have a focal stratum . BB T s statements do not tie together to a earthy focal point of interestReferencePearce-Robinson (2009 . . 11th Edition McGraw-HillPAGEPAGE 2 Mission Statement...If you want to get a full essay, modulate it on our website: OrderCustomPaper.com

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